Personalized letters are often thought of as a standard letter addressed "personally" to each name on a mailing list...that certainly is one type of personalization. But there are so many more—so many creative ways to use today's database technology!

Here are a few additional personalization ideas:

• Signatures, titles, and pictures added to a letter based on sales territories or some other identifier
• Maps to different locations based on where the recipient lives
• Different price or discount offers based on any criteria you specify
• Different information paragraphs based on a customer's purchasing or charitable-giving history
• Different letters sent to randomly selected names in the mailing list to test the effectiveness of an offer or message
• Variable logos or return addresses to cost-effectively combine a mailing for different branches, franchises, or businesses

...and so many more! Call us to talk about creating a personalized mailing to creatively reach your customers or prospects.

Idea Gallery